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Adler has led the newsroom since 2011, and a lot has changed in the world. (I worked at Reuters between 2011 and 2013, first as Adler’s researcher and later as a reporter; Adler is the chair of CJR’s board.) Shortly after Trump’s election, Adler wrote a memo affirming the organization’s commitment to being fair, honest, and resourceful. He now feels more strongly than ever about judiciously avoiding biases—including national ones. “Our ideology and discipline around putting personal feelings and nationality aside has been really helpful, because when you think about how powerful local feelings are—revolutions, the Arab Spring—we want you writing objectively and dispassionately.”

The delivery of stories in a casual, illustrated, highly readable form is in some ways more crucial to developing an audience than subject matter. 

Whether global stories can push communities to develop transnationally in a meaningful way is a harder question to answer; it seems to impugn our collective aptitude for reacting to problems of a global nature in a rational way. Reuters’s decision not to fetishize Trump hasn’t led to a drop-off in US coverage—its reporters have been especially strong on immigration and trade policy, not to mention the effects of the new administration on the global economy—but its stories aren’t exactly clickbait, which means ordinary Americans might not encounter them at the top of their feed. In other words, having a global perspective doesn’t necessarily translate to more eyeballs. 

What’s more, Reuters doesn’t solve the audience-class problem: whether readers are getting dispatches in partner newspapers like The New York Times or through the organization’s Eikon terminal, they tend to be the sort of person “who does transnational business, travels a good deal, is connected through work and media, has friends in different places, cares about what’s going on in different places,” Adler says. “That’s a pretty large cohort of people who have reason to care what’s going on in other places.”

There are ways to unite readers without centering coverage on money or the markets. For a generation of readers around the world, the common ground is technology: the internet. “We didn’t pick our audience,” Ben Smith, the editor in chief of BuzzFeed, tells me over the phone. “Our audience picked us.” He defines his readers as a cohort aged 18–35 “who are on the internet and who broadly care about human rights, global politics, and feminism and gay rights in particular.” 

 

 

 

 

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