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“Contract or no, I will not bow to any sponsor,” Wayne said back in one of the best scenes of 1992′s film adaptation.

Bud Light is huge. Like, however big you think the beer is, it’s larger. According to statista.Com, Bud Light is the most popular beer for Super Bowl Sunday, taking up more than 12% of the total beer consumed. Budweiser comes in second with nearly 9%.

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With more than a third of all beer drank on Super Bowl Sunday being Anheuser-Busch products, the company has a long legacy of commercials to pull from for this year’s “Avengers” styled crossover piece. The commercial features iconic Bud Light commercial stars such as the Bud Knight, that one guy from the “Oceans 11″ movies who commits identity theft for Bud Light, Post Malone, those fishing guys and even a cardboard cutout from a commercial that had a stadium filled with cardboard cutouts last year because that was a comical idea and not some kind of Anheuser-Busch premonition of things to come. Together, they help clean up a truck that has lost its cargo of Bud Light.

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At one point, this Bud Light Seltzer Lemonade’s features cardboard cutouts sitting in an otherwise empty stadium, not as a joke, but because that was a thing that actually happened.

The commercial leans into the “When life gives you lemons,” cliche and puts its own spin on it by showing 2020 metaphorically attacking everything with real lemons.

This spot asks if success creates happiness or does happiness creates success? A much-more grounded spot than its seltzer lemonade storm predecessor, the commercial ends with the message “It’s only worth it if you enjoy it.”

 

 

 

 

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